AUSTIN, Texas, and FORT ATKINSON, Wis. (9/7/12)--Fort Community CU (FCCU), Fort Atkinson, Wis., is the first Wisconsin credit union to launch Buzz Points rewards from fisoc.
Buzz Points gives members an incentive to shop at area businesses and strengthen communities by keeping money local.
"Various studies have indicated that of $100 spent with national retailers, anywhere from $13 to $33 remains in the community whereas that same $100 spent with local merchants results in $50 to $60 staying in the local economy," said Jay Valanju, CEO of fisoc, which provides products that enable financial institutions to target consumers through social engagement and rewards programs.
When local businesses award Buzz Points, they will help FCCU's members earn points at their location each time members use a debit card. The program can increase member loyalty, provide the opportunity for Buzz Points Program merchants to promote selected products and attract new business.
The points earned by FCCU members can lead to reward cards from the credit union that can be redeemed locally or donated to a favorite church, school, sports team, charity or public service organization within the Fort Atkinson, Whitewater and Jefferson, Wis. communities served by FCCU.
"Our credit union has been a long-time supporter of multiple public service programs in each of the communities where we have FCCU locations. However, we consider the Buzz Points program to be truly revolutionary and our theme will be 'Building Stronger Communities,'" said Ron Vogel, FCCU president.