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Filene Launches Digital Strategies Program
MADISON, Wis. (8/21/13)--Filene Research Institute and digital strategy research firm Novarica can help credit unions adapt to consumers' changing shopping behaviors with Filene's new Digital Strategies program to enhance credit unions' online sales.
 
"Our research shows that online is now the primary research and shopping channel for a majority of consumers," said Jason Milesko, Filene chief impact officer. "We want to enable credit unions to quickly adapt to consumers' changing shopping behaviors, give [credit unions] tactics to improve online visibility, and make their online shopping experience effortless for consumers."  
 
Credit unions interested in learning more about Digital Strategies can sign up for a free informational webinar on Aug. 28 at 11 a.m. CT. Use the link.
 
The program comes at a time when 50% of consumers report searching exclusively online for financial services products, according to Filene research. Mobile searches for banking terms increased by 20 times in the past three years. Selling online is crucial for credit unions' entire delivery channel systems, said Filene.     
 
Filene added that the program will help credit unions use their online channels more effectively to attract members and retain loyalty with:
  • Competitive benchmarking and online visibility assessment;
  • On-demand phone and e-mail support;
  • Briefs and reports;
  • Online training;
  • Best practices webinars; and
  • Access to an exclusive Filene Digital Strategy community.
"Online visibility is essential for credit unions," said Rob Rubin, Novarica managing director. "Many consumers today shop online and buy in other channels like the branch. Small changes in online experience and making products easy to find have an enormous impact on sales."
 
Program participation costs are determined by credit union membership and asset size. In the webinar, Filene will lay out the program's details and research behind it.
 
To learn more about Digital Strategies, use the links.
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