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Filene developing solution for singles
MADISON, Wis. (8/5/08)--The Filene Research Institute has developed a web resource, Single Again, so credit unions can help members reorganize their finances after losing their spouse or significant other. About 90% of Americans can expect to marry--but at least half of those marriages end in divorce. More Americans will eventually lose their spouse or significant other due to separation or death, Filene said. A recent survey conducted by Filene indicates that credit union members who experienced a separation would have appreciated more assistance from their credit union. Single Again includes checklists to help members reorganize finances, and frequently asked questions about how to start over after a separation or loss. It also links to local agencies where members can receive support. The program was implemented in March at Point West CU, Portland, Ore., and American Airlines CU, Dallas. Each credit union adapted the Single Again content for its website and sent an e-mail to a portion of its membership. About 16% of the e-mail messages were opened. Ten percent of Point West and 2% of American Airlines’ member recipients clicked through the Web content, Filene said. For more information, use the link.
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