WASHINGTON (1/12/11)--The Filene Research Institute, Madison, Wis., has partnered with a private student lender to help its clients forge deeper relationships with young adults. The lender, Credit Union Student Choice, Washington, D.C., is a credit union service organization serving more than 175 credit unions nationwide. “Credit unions offering the Student Choice program have funded more than 21,000 loans in the last three years, and many of those borrowers are brand new credit union members,” said Mike Weber, vice president of marketing Credit Union Student Choice. “Add in the fact that our program helps credit unions connect with borrowers in their local field of membership and it’s obvious these new members present a genuine opportunity for a deeper, long-term relationship. To achieve that though, it’s imperative that credit unions have a full understanding of what it will take to successfully serve the financial needs of young adults,” he added. Student Choice will kick off the partnership by hosting two free client webinars in February and March, both of which will be delivered by Brent Dixon, Filene’s young adult advisor. The first webinar will focus on the products, services and recruiting strategies credit unions need to serve young adults. The second webinar will highlight today’s digital culture and its impact on how businesses connect with consumers.