BROOKFIELD, Wis. (2/8/12)--Financial technology provider Fiserv has purchased secure ID provider Datacard's new flex-form module, which integrates with the DataCard MXD card delivery system.
Fiserv clients will be able to personalize and attach cards to a larger card-carrier size. It also will work with Fiserv card features designed to get cardholders' attention to increase activation rates and transaction volumes, the company said.
"Companies often think that they only have an 8 ½-ince by 11-inch or A4 carrier size to work with; however, in today's market, it is increasingly important to have more space for effective one-to-one marketing and communications," said Jorge Diaz, Fiserv president of output solutions.
By offering a larger card carrier, organizations can include promotional and educational information, tear-offs, coupons and cross-sell messaging to help drive revenue and decrease expenses, Diaz said. They will also have more room to print disclosures and expanded terms and conditions that are increasingly required by industry and government regulations.
Fiserv said the new module fits in to its overall strategy of providing end-to-end production capabilities to help banks, credit unions and retailers make plastic card programs a success by increasing customer loyalty and transaction rates.