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Fynanz syndicates College Resources Center for CUs
NEW YORK, N.Y. (12/8/10)--Private student lender Fynanz, Inc. has announced it will syndicate its College Resource Center (CRC) to all of its credit union partners. Fynanz is a CUNA Strategic Services partner. The CRC, which is distributed from the cuStudentLoans.org private student loan marketplace, gives credit unions the ability to integrate a resource for college planning within their own websites. The content includes insight on the higher education industry, such as how to plan college visits, how to select a school, choose a major and navigate the college financing process. The content is developed and maintained by Ken O’Connor, a 10-year veteran of the financial aid industry and current director of student advocacy at cuStudentLoans.org. Participating credit unions will automatically receive the most recent updates to their websites via the CRC’s content syndication functionality. “The program complements the financial literacy mission of many of our credit union partners,” said Vince Passione, Fynanz CEO. “Today more than ever, with escalating tuitions costs and increasingly competitive admissions standards, students interested in pursuing a college education need to be better informed on their options. This program helps bridge the knowledge gap that so many families face when developing their college plans.” Mike Powers, assistant vice president of marketing for Garden Savings FCU, Parsippany, N.J., the first credit union partner to fully integrate the CRC, said a time-saving feature is that the content remains fresh without any additional effort from his staff. Powers also said development and implementation was a quick and easy process. The CRC, which has already been implemented by five credit union partners, will be made available to all credit unions currently within Fynanz's partner network. Current credit unions using the center include Aspire FCU, Clark, N.J.; First FCU, Toms River, N.J.; Garden Savings FCU; Seattle Metropolitan CU, Seattle; and Tri-Co FCU, Randolph, N.J.
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