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Gender Generator tool released by CUAnswers
GRAND RAPIDS, Mich. (5/7/10)--CU*Answers has released a Gender Generator tool available in the 10.0 CU*BASE Software Upgrade. The generator assists in updating membership with an “unknown” gender designation and with an estimated 75% accuracy rate or better. The tool brings membership databases up to date by comparing a list with more than 11,000 names. For gender-ambiguous names (like Chris or Pat), credit unions can decide which gender to flood the unknown memberships with--or leave them unchanged, CU*Answers said. Once the generator is run, credit union staff can then work the membership as needed with accompanying reports from the tool. The gender designations are useful for relationship analysis and other data mining tools in the “Know Your Member” menu. CU*Answers is a credit union service organization based in Grand Rapids, Mich.


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