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Harland Clarke check card wins international award
SAN ANTONIO (7/9/08)--CUNA Strategic Service provider Harland Clarke won first place in the International Card Manufacturers Association’s Elan Awards in the “Best Secure Financial Card” category for its first clear Visa check card, created for Alabama State Employees CU. The ClearCheck Card was created to support the credit union’s ClearChecking program. It targets the 24-35 age group, but is generating interest from other age groups. “The card is very popular with prospective members and our existing members,” said Barry Mask, marketing director, Alabama State Employees CU. “In the first two weeks of its introduction, new checking accounts increased by more than 300%. New members told us they had considered switching checking accounts and the new clear card was so unique and innovative, they decided to make the move to Alabama State Employees CU.” Harland Clarke is a provider of payment solutions and serves 15,000 financial institutions including credit unions. Alabama State Employees CU, Montgomery, Ala., has more than $139 million in assets.
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