Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Harland Clarke enhances predictive modeling site
SAN ANTONIO (10/2/12)--Harland Clarke Corp., a provider of marketing services, payment and security solutions, has enhanced to its Stratics predictive modeling suite.

Harland Clarke is a CUNA Strategic Services provider.

The enhanced models reflect fundamental changes in the economy, banking regulations, financial product offerings and consumer behavior. Harland Clarke leverages Stratics in its Opportunity Analysis, a tool that provides financial institutions with actionable insight into the opportunities and risks associated with their portfolio.

Stratics is a suite of more than 50 predictive models that help financial institutions identify high-value account holders and those who are at risk of attrition and balance diminishment. The models are based on Harland Clarke's proprietary National Financial Industry Database, which is built from banking behavioral data of more than 55 million households of account holders at financial institutions of all asset sizes. The models help financial institutions understand account holders' needs and assist them in customizing marketing efforts, Harland Clarke said.

The enhanced Stratics models measures changes in the industry and changes in consumers' lifestyles and purchases. "For example, as consumers have sought greater liquidity, there has been a 25% increase in the number of new money market and savings customers compared with the same period last year," said Sandeep Kharidhi, vice president of analytics and business Intelligence for Harland Clarke. "And we're seeing a 20% increase in new credit card and loan customers versus last year, as interest rates have remained low and financial institutions have sought to grow their loan portfolios."
Other Resources

RSS print
News Now LiveWire
#Halloween, #creditunions, a boo-tiful pair #NewsNow http://t.co/h0ZfAcN9PW
6 minutes ago
Monetary effect of #HomeDepotBreach on Ohio #creditunions gets press in @TheBizJournal http://t.co/3E07NXT696 @OhioCreditUnion
8 minutes ago
Consumer trust in #creditunions remains consistent. Banks? Less so, says @HarrisPoll See #NewsNow http://t.co/ktljPRzt3W
53 minutes ago
#SupremeCourt to hear mortgage rescission case Tuesday. See #NewsNow http://t.co/KbWoWtzQRD
1 hours ago
Of $1.3B in payments through mobile devices, 90% occurred at @Starbucks stores http://t.co/MN49JR1NXK
16 hours ago