SAN ANTONIO (2/29/12)--A representative from Harland Clarke Corp., will offer insights on member engagement and retention during the 19th annual CUNA Marketing and Business Development Council Conference, March 7-10 in New Orleans.
Harland Clarke is a CUNA Strategic Services provider.
Stephen Nikitas, Harland Clarke senior marketing strategist, will discuss 10 actions credit unions can take immediately to strengthen relationships with members.
"There are several easy, cost-effective actions that financial institutions can take to strengthen their balance sheet and grow their loan portfolios as they navigate recent changes in the economy and regulatory environment," Nikitas said.
Nikitas has more than 30 years of experience in strategic planning, marketing, public relations and executive speechwriting. He has been a senior executive at financial institutions in New York, California and Massachusetts, developing and implementing sales and marketing programs that have resulted in significant growth in loans, deposits and accounts.
For Harland Clarke, Nikitas provides consultative services to banks and credit unions, helping them craft marketing and retail strategies and campaigns to take advantage of existing market and financial conditions to grow targeted portfolios.