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Harland Clarke turns statements into a marketing channel
SAN ANTONIO (2/17/12)--Harland Clarke Corp. will expand its Statement Solutions offerings with new transpromotional marketing and operational capabilities, the company announced Thursday.

A CUNA Strategic Services provider, Harland Clarke said the enhancements and its proprietary analytics will help credit unions turn account statements into targeted marketing communications with one-to-one messaging.

Account holders open their account statements to review their transaction history. Statement Solutions will provide a key touchpoint, which means financial institutions can include customized messaging applicable to each accountholder, the company said.

As a result, credit unions and other financial institutions can achieve a higher marketing return on investment, extend customer relationship management strategies and increase cross-sales opportunities for products and services, said Harland Clarke.

"Our financial institution clients are looking for ways to maximize value across their businesses, and one way to do that is through secure transactional account statements," said Harland Clarke President/Chief Operating Officer Dan Singleton.

"We have made significant investments in transactional print processes and state-of-the-art equipment to increase production capacity, enhance operational efficiencies and support advances in messaging and mail management," he added.

The company will offer transpromotional marketing for both print and electronic statements.
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