MADISON, Wis. (8/8/11)--The Credit Union National Association (CUNA) released two new components of its 2011 International Credit Union (ICU) Day campaign.
CUNA’s “Credit Unions Build a Better World” statement stuffer and drive-up envelope were designed to help credit unions differentiate themselves from their competitors. Using corresponding messaging and artwork, CUNA’s 2011 ICU Day campaign ties into the United Nations General Assembly declaration of 2012 as the International Year of the Cooperative, which carries the theme “Cooperative Enterprises Build a Better World.” The ICU Day statement stuffer highlights social contributions from credit unions nationwide and the cooperative nature of credit unions. This year’s stuffer also comes in electronic formats. For one price, credit unions receive both the digital version, which flips from front to back, and a standard PDF. The ICU Day drive up envelope incorporates credit unions’ cooperative aspect by emphasizing that credit unions put people’s needs and goals first. Credit unions can customize both products by adding a call to action, a logo and contact information. CUNA’s materials feature a full line of supplies, including decorations, print promotions, gifts and apparel for members, staff, and the board. The ICU Day website also includes links to free ICU Day graphics and coloring pages. Credit unions can order online or call 888/238-1360. Orders made by Sept. 16 will save up to 10% on all ICU Day materials. This year, ICU day celebration coordinators at credit unions and leagues can create personalized accounts that allow them to return to the site to check the status of their orders.