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IMN adds social networking to CU On newsletters
WALTHAM, Mass. (4/16/10)--IMN has added a trackable social networking feature to its Credit Union On e-newsletter for credit unions. The feature allows credit union members to post content from the newsletter on sites such as Facebook and Twitter. The feature offers a bookmark and share invitation next to e-newsletter contact, which encourages members to post the material on their personal profile pages. Readers who click on the content are connected to the credit union’s e-newsletter. The feature also allows credit unions to track which members are posting the information. “Our social media capability will help credit unions to further improve their brand visibility, improve member loyalty and generate leads for cross-selling opportunities,” said Craig Capp, IMN vice president. IMN is a content-driven e-communications company in Waltham, Mass.


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