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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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MICHELLE WILLITSManaging Editor
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TOM SAKASHSTAFF NEWSWRITER

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IMN expands digital marketing for CUs FIs
WALTHAM, Mass. (9/6/12)--IMN, a digital marketing company that offers branded newsletters, has expanded the capabilities of its IMN Loyalty Driver solution.

IMN's editorial team delivers lifestyle, entertainment and financial content to help members make financial decisions. With exclusive content, social networks, online access and control,  audio and video, members can share branded newsletter content on Facebook, Twitter and LinkedIn, further driving advisor and brand visibility for referrals.

Backed by tracking and analytics, IMN provides detailed insight into which email newsletter articles, promotions, products and services are most popular and effective, and triggers alerts for key buying signals.

When members indicate they are interested in a product or service, advisers are automatically alerted through Warm Call Reports. Each Warm Call report lists members who responded to articles and calls-to-action, making it fast and easy to identify hot leads and interested prospects, IMN said.


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