Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
IMN expands digital marketing for CUs FIs
WALTHAM, Mass. (9/6/12)--IMN, a digital marketing company that offers branded newsletters, has expanded the capabilities of its IMN Loyalty Driver solution.

IMN's editorial team delivers lifestyle, entertainment and financial content to help members make financial decisions. With exclusive content, social networks, online access and control,  audio and video, members can share branded newsletter content on Facebook, Twitter and LinkedIn, further driving advisor and brand visibility for referrals.

Backed by tracking and analytics, IMN provides detailed insight into which email newsletter articles, promotions, products and services are most popular and effective, and triggers alerts for key buying signals.

When members indicate they are interested in a product or service, advisers are automatically alerted through Warm Call Reports. Each Warm Call report lists members who responded to articles and calls-to-action, making it fast and easy to identify hot leads and interested prospects, IMN said.


RSS print
News Now LiveWire
#creditunions emphasize co-op principles during National Co-op Month #NewsNow http://t.co/zEb9UFot1N
17 minutes ago
Servicemember's spouse drives away with Bank on More's SUV thanks to #missouri #creditunions http://t.co/WvTrKxh0sV
1 hours ago
From @FHFA this a.m.: U.S. house prices up 0.5% in Aug. on seasonally adjusted basis from previous month. More here: http://t.co/1yVDOPggeX
2 hours ago
@TheNCUA open meeting is slated to start at 10 a.m. ET. Should be a quick one. #NewsNow http://t.co/rfYjnat7eI
3 hours ago
Mass. CUs in unanimous vote joined RI and NH CUs in approving merger of the 3 state leagues 2 form the Cooperative Credit Union Association.
3 hours ago