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IMN program to help CUs attract small-biz members
LAS VEGAS (3/31/11)--Online content provider IMN has launched a new program to help credit unions attract and retain small-business members. Member Adviser Small Business Edition, announced at the recent 2011 CUNA Marketing and Business Development Council Conference, is designed to complement IMN’s current Member Adviser program targeting consumers. Both Member Adviser services are accessible via e-mail and mobile devices and can be provided with little to no resources. In a monthly e-newsletter format, Member Adviser Small Business Edition offers information on new products, services and technologies available to the small business and management methods for improving finance, tax, sales, service and marketing operations. Earlier this year, IMN announced its e-Briefings program as a component of its Reach, Engage, Acquire, Local (REAL) series of small-business marketing solutions. REAL e-Briefings are designed to help credit unions better identify and convert existing member relationships to “mixed” households--those with personal and small-business accounts. A credit union’s entire membership can receive REAL e-Briefings. Those who sign up are identified as small business prospects. The credit union then can use Member Adviser Small Business Edition to extend relationships to keep it in front of its small-business members and prospects.


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