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Ignite sparks CU Centers venture on Facebook
INDIANAPOLIS (12/4/12)--The 4G working group from Ignite, an Indiana Credit Union League innovation program, has handed over the management of its shared-branch Facebook page project to shared-branching vendor Credit Union Centers (CUC).

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The Facebook page was developed as part of a yearlong project from the 4G group as part of the Ignite program.

The project was designed to help boost the visibility and benefits of credit union shared branching--particularly with university-based credit unions.

The four Indiana credit unions in the 4G Ignite group include:

  • Crane CU, Odon;
  • Energy Plus CU, Indianapolis;
  • Finance Center FCU, Indianapolis; and
  • Interra CU, Goshen.
CUC's Facebook page includes videos of shared-branch benefits, client case studies and testimonials, advice articles on how shared branching can enhance member service, client conversation, and nationwide shared-branch locations.

The group chose shared branching as its project to help promote the service across a new media channel--and to educate credit union staff and members on how shared branching works, said Cari Palmer, a 4G team member and operations analyst at Energy Plus CU.

CUC provides branch locations for members to use on nearly every major college campus in its market. With that in mind, the group saw that social media would be an ideal way to reach out to student members and help them connect with shared-branching centers in their areas, Palmer said.


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