LIVONIA, Mich. (8/26/13)--CU Solutions Group's Invest in America loyalty program is now offering real-time discount request data through the Credit Union Member Discount from General Motors.
Credit unions participating in the Invest in America program at the premium level will receive instant notification when their members visit www.mygmdiscount.com and request an authorization to use the GM Credit Union Discount for the purchase of a new Chevrolet, GMC or Buick.
The discount allows qualifying credit union members to request the "preferred pricing" discounted price. Because more than 90% of requests convert to a purchase, the data provide a solid lead for auto lending.
"In today's fast-paced world, this real-time reporting of GM authorizations gives credit unions exactly what they need--the ability to reach out quickly to their members and help them secure credit union auto financing," said CU Solutions Group CEO David Adams. "We are constantly working with our valued Invest in America partners like General Motors to further strengthen the program, and this enhancement is proof of that effort," Adams said.
More than 425,000 credit union members have used their GM Credit Union Member Discount to purchase a new GM car or truck through the discount program, which was launched in 2009. Invest in America currently has more than 2,500 credit unions participating in the discount program.
Real-time authorization code access is among the benefits offered to credit unions enrolled in Invest in America's GM Premium Program. Credit unions enrolled at the Premium Program also receive custom marketing materials.