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LEVEL5 to help CU with aggressive growth plan
ATLANTA (6/10/08)--USA CU, Auburn Hills, Mich., announced that it will use LEVEL5, a consulting firm that specializes in financial institutions, to develop its aggressive growth plan. LEVEL5 is a CUNA Strategic Service provider. USA CU has $500 million in assets and 66,000 members in 50 states. In 2005, the credit union expanded its charter to include the Detroit community. The credit union chose LEVEL5 because of its five-step approach: strategic consulting, real estate, integrated design, construction management and branding. The credit union recently opened a new branch May 26. LEVEL5 helped the credit union select the location and designed the branch with service kiosks to eliminate the physical barrier of a teller line. “It has always been our practice to ensure that branch visits are a relationship-based experience, working with the same representative no matter what the task--from opening a checking account to applying for a loan,” said Tom Alter, USA CU executive vice president. USA CU also is beginning construction on a freestanding hub branch with LEVEL5 as part of the implementation of its strategic retail delivery plan.
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