FEDERAL WAY, Wash. (1/24/08)--Ascend United (Au), a Washington Credit Union League credit union service organization, will give away one bar of gold to a user who registers on its new website, AscendUnited.com, during a three-week period starting today and ending Feb. 14. The “Au: Gold Standard” promotion will help Au’s rebranding effort and will increase company awareness, said Phillip Slater, Au program manager. “Au just completed the launch of its website, which has undergone an extensive redesign,” Slater said. The website aims to help financial institutions better understand debt sales and how to participate in Au’s aggregated sales, he continued. The website also will host sample contracts, state and federal codes, and articles and opinion pieces about the debt collection and sales business, Slater said. The winner will be announced Feb. 17. Rules for the promotion are available on the website. Au serves financial institutions, including credit unions, with products that facilitate management of third-party collection programs, training, consulting, debt sales and aggregation services.