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MAP launches card customization platform for CUs
SEATTLE (9/19/11)--Member Access Pacific (MAP), a Visa debit card processing aggregator for credit unions, has launched a card personalization platform. “Design A Card” is powered by patent-protected technology from Serverside Group. Through the online card “designer,” credit union members can create their own payment personalized cards using either stock images or personal photos. Credit unions also can choose from online card marketing tools provided through the MAP customization platform, through which they can track response rates in real time. “Industry research shows that personalized cards boost usage by as much as 15% to 20% and build stronger relationships with members,” said Cyndie Martini, MAP president/CEO. “This increased loyalty leads to stronger transaction volumes and reduced attrition--key elements in building greater revenues from credit unions’ credit and debit programs.” The first credit union to employ the customization service is Unitus Community CU, headquartered in Portland, Oregon. “We believe the ability for cardholders to put a custom image on their credit or debit card is a great value-add for our program and should help to further bolster member loyalty, retention and usage, ” Paul Kirkbride, Unitus Community CU, vice president of credit services. A credit union service organization, MAP works directly with Visa, offering turnkey debit, credit, ATM, prepaid-reloadable and gift solutions.


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