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Marketing Management School focus CUs challenges
MADISON, Wis. (5/4/10)--The 2010 CUNA Marketing Management School will focus on how to leverage the credit union difference and grow business during a time of bank bailouts, corporate bonuses, a sluggish economy. The school will be offered in Orlando, Fla., June 14-17. CUNA’s Marketing Management School offers three segments based on experience and job responsibilities. New to the school this year are facilitators who will lead each of the three marketing parts. They serve as mentors to help ensure that attendees maximize their training experience. Part 1- The Basics will be facilitated by Randy Schultz, vice president of marketing for the Weber Marketing Group. Mark Arnold, senior vice president for Neighborhood CU, Dallas, and a former Marketing Professional of the Year Winner for the CUNA Marketing & Business Development Council, will facilitate Part 2: Beyond the Basics. “The financial industry landscape has changed drastically, and now more than ever, credit unions need to be communicating why they are the best choice for consumers,” said Arnold. Part 3: Innovate, Strategize, Lead will be facilitated by Jeff Rendel, president of Rising Above Enterprises. Keynote speaker Bill Capodagli, best-selling author and internationally acclaimed speaker, will kick off the school with Dreams & Dreamers: Walt Disney & the Pixarians based on the book, “Innovate the Pixar Way: Business Lessons from the World’s Most Creative Corporate Playground.” On the last day, the three parts’ facilitators will join Matthew Purvis, Northwest Community CU, Eugene, Ore., to provide feedback on attendees’ marketing materials. For more information, use the link.
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