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Marketing campaign focuses on being green
SALT LAKE CITY (12/28/09)--First Nebraska Educators and Employee Groups CU has launched a new “green” marketing campaign--“We Love Trees ... Paperless Transactions” to save paper. The credit union signed with Millennial Vision Inc. (MVi), a national reseller of document management solutions for financial institutions, and implemented its receipt capture solution. The solution takes receipts at the teller window. Receipts are archived digitally for immediate search and retrieval. First Nebraska also can scan a member’s driver’s license during the transaction to save teller’s time when checking identification. The credit union also implemented MVi’s:
* Document capture solution, which allows any document such as new account documents, loan applications and signature cards to be digitally captured and archived; * Quick Fields, which allows the credit union to automatically identify documents and store them; and * Workflow, which creates efficiences for document approval.
“Primarily, this move is about going digital to reduce our paper usage and backing up our marketing campaign,” said Michael Morgan, First Nebraska chief financial officer. “Not only will we save a lot of paper, life will be much easier for us and our members with these document management solutions in full gear. They will allow us to save costs in this area and invest those saved funds in other areas.”


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