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Marketing contest spurs member enrollments
GRAND RAPIDS, Mich. (1/22/09)--CU*Answers announced that its recent marketing promotion increased enrollment for CU*EasyPay! by as much as 200% for some credit unions. The CU*EasyPay! Contest resulted in a 16% increase in the number of new electronic bill payments in November and December compared with the previous two months. The winner of the contest--WySouth CU, Wyandotte, Mich.--was selected through a random drawing of 1,263 entries from 40 participating credit unions. WySouth CU received a Dell Inspiron Mini 9-inch laptop. The promotion was a part of CU*Answers’ CU*Drive program, which is designed to drive credit union members to new products and services at their credit union. CU*Answers is a credit union service organization based in Grand Rapids, Mich.


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