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Mass issuance campaign for contactless debit cards launched
ST. PETERSBURG, Fla. (1/29/09)--A mass issuance campaign by PSCU Financial Services seeks to boost credit unions’ use of contactless debit cards. Credit unions that register for the product by June 30 can participate in promotional activities associated with the campaign. There is no minimum number of cards that must be ordered by Dec. 31. Both MasterCard and Visa debit cards are included, PSCU Financial said. “Contactless cards are a valuable tool for acquiring and retaining members and creating greater activation rates,” said David J. Serlo, PSCU Financial Services president/CEO. Spending on contactless payments is expected to exceed $800 million by 2011, according to ABI Research. Contactless terminals are available in fast food restaurants, gas stations, airports, train stations and major hotels, PSCU Financial said. PSCU Financial is a credit union service organization based in St. Petersburg, Fla., that serves 1,100 financial institutions nationwide.


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