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Micro Merchant helps CUs manage marketing resources
NORCROSS, Ga. (6/26/08)--Credit unions can develop, customize and print marketing materials with a central Web portal through Micro Merchant. Micro Merchant is a platform of Dynamic Marketing Systems, which is a provider of Web-enabled marketing resource management solutions. Micro Merchant offers design templates that can be used for banners, posters, inserts and ads. A direct mail feature is available--and the materials can be mailed directly from the Micro Merchant site. The print-on-demand service aims to reduce waste from large print quantities, reducing cost. “Many financial institutions today may not have the personnel or the time needed to execute their marketing programs consistently,” said Gordy Cain, Dynamic Marketing Systems CEO. “Our system provides financial institutions with the ability to communicate consistent brand messages across multiple branch locations and departments, a capability that is often lacking among many financial institutions.”


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