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MindBlazer FIs sign up for website TV content
CHARLOTTE, N.C. (1/29/09)--MindBlazer, a marketing technology company that leverages interactive video and new media for the financial industry, announced Wednesday that 45 financial institutions have signed up to offer MoneyMinutesTV content on their websites. MoneyMinutesTV launched Oct. 29. It provides credit unions and banks with video segments to help educate consumers about their products and encourage adoption of online financial services. One video explains the role of the National Credit Union Administration for credit unions and insurance of deposits at credit unions. The content can be customized to match each financial institution’s brand, and can be placed directly on high-traffic areas of the website. Content can be leveraged through in-branch use, direct mail or in one-on-one sessions with consumers. “We underestimated the demand for the topic,” said MindBlazer President/CEO Ryan Brown. “Financial institutions that we have spoken with say what they benefit from the most is how the segment enables them to communicate directly with their customers, rather than sending them to another site to find information.” Credit unions and banks can visit the MoneyMinutesTV website to sign up for a complimentary segment and learn about other interactive, education-based video content available. “Many successful financial institutions are diverting resources from traditional marketing outlets and making a greater investment in their online channel,” Brown said. “MoneyMinutesTV removes the ‘heavy lifting’ that comes with planning, producing and implementing media content from scratch.” MoneyMinutesTV’s segments are about one to three minutes in length and cover a range of financial topics.

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