Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Minnesota CUs put member advocacy to work on front lines
ST. PAUL, Minn. (12/31/07)--Ten employees from six Minnesota credit unions graduated Dec. 11 from the Member Advocacy Pathways (MAP) program, which teaches staff how to help members through significant life events. MAP is offered through a partnership with Strategic Solutions and the Minnesota Credit Union Network (MnCUN). The program consists of nine modules. Upon completion, graduates receive the “Member Advocate” designation. “Staff’s lack of personal experience with many life events causes lost opportunities to recognize and provide appropriate solutions that really make a difference,” said Jeanne Murphy, Strategic Solutions president. “An enormous amount of potential business is lost, affecting the credit union’s bottom line, its competitive brand and member retention.” Through MAP training, employees learn how to identify with members’ situations. “By the end of the program, participants were able to ask the right questions to discover members’ unique needs and recommend customized financial solutions,” said Neil Christy, MnCUN vice president of education and credit union development.
Other Resources

RSS





print
News Now LiveWire
#creditunions celebrate #EarthDay2015 by being green aware with e-statements, hosting shred events, planting trees
14 hours ago
From @WSJ: 33% of companies say it took them more than 1 yr to discover a data breach. http://t.co/a0MxV68X6t http://t.co/lkglx6WvKs
18 hours ago
.@CAMCouncil taps into @MICreditUnions' career, tech training resources http://t.co/sotnfCUgIo
19 hours ago
#Inflation ticks up in March, still relatively flat #NewsNow #Market http://t.co/PyAvwdkJ4M
20 hours ago
#NewsNow Ill. league groups elect board, exec officers http://t.co/KAG8MtbGsv
20 hours ago