DALLAS (12/19/11)--MoneyGram has launched a $5.5 million global marketing campaign to remind consumers that they can send money around world during the holiday season.
MoneyGram is a CUNA Strategic Service provider.
The "Spreading Holiday Magic" campaign, which runs through the holidays, encourages consumers in more than 20 countries to "enjoy the magic of the holidays, send money around the world, and watch the happiness grow."
The campaign includes television, radio, out-of-home, online, print and direct mail ads, a public relations program and consumer promotions.
"Our customers around the world use MoneyGram throughout the year to send money to family and friends back home," said Juan Agualimpia, MoneyGram executive vice president and chief marketing officer. "While this is a valuable, practical way for them to support their families day in and day out, during the holidays our service takes on new meaning. It's really a way for our customers to connect and send gifts to their loved ones when they can't be there in person."
To highlight the ease of sending a monetary gift to someone on the other side of the world in as little as 10 minutes, MoneyGram an animated pop-up book. Commercials show people in colorful holiday scenes springing from one page to another, spreading joy as they send money and watching as friends and family happily receive the money miles away.
The speed in which MoneyGram is able to transfer funds from one person to another around the globe is depicted in the advertising with flowing red arrows, which also are part of MoneyGram's logo.