MEQUON, Wis. (12/7/11)--CU Members Mortgage has launched PowerSite, a point-of-sale solution that allows credit unions to present customized mortgage applications that match the look and feel of the institution's website.
Rolled out in October, Powersite, available through online lending technology provider Mortgagebot, has a 65% conversion among credit unions, according to CU Members Mortgage.
Powersite's Web-based interface allows credit unions to maintain control over their websites with minimal administration and production time, said CU Members Mortgage.
Round-the-clock accessibility to their credit union's website allows them to complete the application at their convenience, which supports higher loan volume through the online channel. The ability to track online loan applications through PowerSite results provides credit unions with the ability to follow up on dropped applications, the company added.
Dallas-based CU Members Mortgage provides mortgage services to more than 1,000 credit unions, credit union service organizations and leagues nationwide.