DES MOINES, Iowa (6/17/10)--The Members Group (TMG) is allowing credit union member cardholders to create their own brand through a new payment card personalization tool, MyPhotoCard. The solution was launched Tuesday at the 2010 TMG Client Conference. MyPhotoCard was developed by TMG--a credit union service organization--and CPI Card Group. CPI offers card product and related services. MyPhotoCard allows credit or debit cardholders to design their own cards either by uploading a personal photo or selecting a photo from a prepopulated gallery. When a personalized card is created, additional cardholders on the account can create their own personalized card on the same day. Once the card is approved, it is mailed directly to the cardholder. The platform is available for MasterCard and Visa. “When people talk about card personalization programs, they often refer to the potential for increased customer affinity, loyalty and lower attrition, which in turn can translate into higher card usage and revenue,” said Jeff Falk, TMG director of product development. “With MyPhotoCard, TMG is offering a tool with the potential to deliver on all those fronts. But we want to take the process beyond just personalization to personalization and functionality.” MyPhotoCard uses TMG’s Springboard application. Credit unions can customize levels of user access based on operational needs. TMG is a wholly owned subsidiary of the Affiliates Management Company, which is owned by Iowa credit unions and their members.