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N.J. league marketing toolkit offers Spanish option
HIGHTSTOWN, N.J. (9/8/11)--The New Jersey Credit Union League’s (NJCUL) “Banking You Can Trust” Toolkit, which allows member credit unions to create customized marketing materials and advertisements, now has a Spanish language option. All of the pre-written text and slogans available through the toolkit can be added to “Banking You Can Trust” marketing materials in Spanish. The league introduced member credit unions to its toolkit last year. The toolkit’s advertisements and marketing materials focus on key product areas within credit unions: savings accounts, checking accounts, mortgages, personal loans and auto loans. Access to the toolkit is available to member credit unions through the NJCUL’s website. When creating an item in the toolkit, credit unions can choose “Spanish” in the language drop-down menu and the chosen slogan will appear on the materials in Spanish.


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