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NEFE HSFPP announces co-branding opportunities
DENVER (5/21/10)--Credit unions acting as sponsors of the National Endowment of Financial Education (NEFE) High School Financial Planning Program (HSFPP) instructor/sponsor website or the NEFE HSFPP National Network can now co-brand the HSFPP materials and get the materials shipped directly to them. To emphasize their role in delivering quality financial education to their community, credit unions can add their logo to the logos of NEFE and its two partner organizations, the Credit Union National Association (CUNA) and the National Institute of Food and Agriculture, on the program's materials. No branding is allowed on the front covers of the HSFPP materials. However, credit unions can add their logo and acceptable working such as "Provided Courtesy of" or "Delivered to you by," or "Your Partner in Financial Literacy," to designated spots on the materials. Credit unions ordering the NEFE materials also will see a streamlined process, with the ordering process split into two paths. Starting at NEFE's website (see resource link), click on Instructor's Login and log into the Instructor/Sponsor website. If you need your login information, click the login information retrieval link on that same page. When in the instructor/sponsor home page, click on "Order Materials." You then will see the new entry point for sponsors, which lets you choose either of two ordering paths. In Path No. 1, click on "Order an Information Kit" for marketing materials such as information kids, brochures and limited supplies of instructor's guides and data disks. In Path No. 2, click on "Network" and log in to order classroom materials for schools and organizations where the program will be taught. This path, which is nearly identical to the old ordering system, now will allow you to choose the school and teacher you are working with, or create a record for any teacher not listed. It then provides an option of having the materials shipped either to that teacher at the school or directly to the credit union so it can add its brand and deliver the materials to the school. For more information, contact John Parfrey, director of HSFPP at NEFE, at 303-224-3516 or at jp@nefe.org.
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