Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
New Products Integrate Mobile Payments, Online Ads
SAN FRANCISO and RA'ANANA, Israel (5/29/13)--Two new payment products seek to improve integration between marketing and mobile payments.

San Francisco-based Banno is developing advertising technology that financial institutions, including credit unions, can tie to payments and other financial products.

A provider of data-enriched Web and transaction marketing services for financial institutions, Banno recently introduced a product that offers products based on consumers' areas of interest. The product, called Kernel, integrates across different bank channels, including mobile, online and phone.

It analyzes a user's engagement to produce marketing specific to how the consumer uses each channel. As a result, credit unions and banks can cultivate strong leads and actionable opportunities for their products and services, Banno said.

"Consumers interact with a multitude of self-service banking channels across an ever-expanding array of devices," said Wade Arnold, Banno CEO. "Kernel simplifies the collection and analysis of these interactions to expose an individual's intent and changing interests. Automatic campaign ad delivery allows institutions to set and track their campaigns as well as visually explore their success. Now, banks and credit unions can address a consumer's needs with purpose and accuracy, delivering the right product message over multiple channels."

Ra'anana, Israel-based ZooZ, a payment platform company, offers a product that allows consumers to pay for merchandise directly from an advertisement rather than navigating to another site (Payments Source May 24).

Users tap on a banner ad within an app, which launches ZooZ's payments engine. If users have previously registered with ZooZ, they don't have to enter a card number or other payment details.

ZooZ is selling the new in-ad system to advertising agencies and is testing the technology with some unidentified companies.


RSS print
News Now LiveWire
Even 1 step makes a difference in preparing for disasters #creditunions #NewsNow http://t.co/eFUmMJnIwA
8 hours ago
From today's @USATODAY front page, a shout out to #CreditUnions courtesy of @CUNA http://t.co/881vLPeECN
9 hours ago
Happy anniversary to the ATM! 45 years of self-service cash HT @GOBankingRates http://t.co/ycsm3GFwk5
11 hours ago
.@USATODAY print edition features #creditunion membership march to #100mm. Zoom in on lower left hand corner #NewsNow http://t.co/Xv8fyX7ces
11 hours ago
No special assessment for ASI member #creditunions in 2014. See #NewsNow http://t.co/NwL9eJwbiQ
11 hours ago