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New fin lit tool introduced by CUNA Wis. league
MADISON, Wis. (7/12/10)--A new web-based and interactive financial literacy game for 16- to 19-year-olds was unveiled yesterday at The 1 Credit Union Conference in Las Vegas by the Credit Union National Association (CUNA) and the Wisconsin Credit Union League.
Bill Cheney, CUNA president/CEO, and Brett Thompson, Wisconsin league president/CEO, announce the launch of Money Mission.
Money Mission is an “immersive and animated interface using a customizable avatar that educates users in the fundamentals of financial literacy,” said Brett Thompson, Wisconsin league president/CEO. Players make decisions on life events and financial choices as they move through the game and fictional city of Mission Heights--like managing a checking account, financing a car, buying stock or building a retirement nest egg. Players also participate in lessons that teach financial principles. Money Mission can be accessed by players only through participating credit unions. It’s designed to be a marketing tool so credit unions can reach youth. Credit unions have as few as six members between 16 and 19 years old for each $1 million in assets and it’s necessary to attract more young members, the league said. “Financial education is a core operating principle of credit unions, and one that state and federal lawmakers pay close attention to,” said Bill Cheney, CUNA president/CEO. “Projects like Money Mission increase awareness of credit unions and their values, and demonstrate credit unions’ commitment to the community and long-term financial health of their members.” Interested credit unions can contact Josh Jones, CUNA manager of young adult programs, at 608-231-4262.
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