Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Northwest FCU draws 1.4 million in loans with relationship builder
HERNDON, Va. (10/20/08)--Northwest FCU, Herndon, Va., garnered more than $1.4 million in new loans within five days after using DigitalMailer’s Automatic Relationship Builder. The builder launched an e-mail promotion that brought in the loans. Automatic Relationship Builder is an e-mail engine designed to help credit unions build member relationships. It allows credit unions to send customized e-mail messages. “It’s eliminating the production and postage costs associated with direct-marketing programs,” said Gerianne Burks, Northwest FCU president/CEO. E-mail marketing is effective, but is challenging in today’s online world, added Ron Daly, DigitalMailer president/CEO. The mailer provides consistent, manager member contact and includes tracking, e-mail list management features and other marketing capabilities. Northwest FCU has $1.5 billion in assets.


RSS print
News Now LiveWire
#FOMC meeting watch: Change in forward guidance expected #Market #NewsNow http://t.co/PH41VN1j9l
28 minutes ago
Member growth at #creditunion continues despite mill closure #NewsNow http://t.co/rNRjLBjvX9
1 hours ago
CA/NV league pres/CEO Dykstra in @sacbee_news: Retailers should hold accountability in data breaches http://t.co/odyHd9N2OG
2 hours ago
Fin. lit. ideas percolate during .@NW_Banking #tweetchat #NewsNow http://t.co/nSS9Iiw0e0
3 hours ago
New video from @mncreditunions Minnesotans share why they love their #creditunions http://t.co/ywfHfVcqm4
3 hours ago