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Northwest FCU draws 1.4 million in loans with relationship builder
HERNDON, Va. (10/20/08)--Northwest FCU, Herndon, Va., garnered more than $1.4 million in new loans within five days after using DigitalMailer’s Automatic Relationship Builder. The builder launched an e-mail promotion that brought in the loans. Automatic Relationship Builder is an e-mail engine designed to help credit unions build member relationships. It allows credit unions to send customized e-mail messages. “It’s eliminating the production and postage costs associated with direct-marketing programs,” said Gerianne Burks, Northwest FCU president/CEO. E-mail marketing is effective, but is challenging in today’s online world, added Ron Daly, DigitalMailer president/CEO. The mailer provides consistent, manager member contact and includes tracking, e-mail list management features and other marketing capabilities. Northwest FCU has $1.5 billion in assets.


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