MADISON, Wis. (5/19/10)--Credit unions engaged in member business lending in 2009 reported higher growth rates for assets, loans, surplus funds, savings, and members than the national credit union average, according to Credit Union National Association (CUNA) market research. This year’s CUNA Business Lending Certification Institutes will help credit unions understand the components involved in offering business lending services and how they can implement them to grow. The institutes are July 19-23 in Madison, Wis. and are presented in partnership with the Executive Education, University of Wisconsin-Madison School of Business, and Small Business Development Center. CUNA Business Lending Certification Institutes’ attendees will learn how a business works, what makes a business successful, how to help a business stay on track, and how to identify quality business lending opportunities. “The National Credit Union Administration is moving the bar up and we as lenders need to constantly hone our lending skills,” said Dana Sumner, president of DFTC Inc. and facilitator for CUNA Business Lending Certification Institutes. “The lending environment is getting more difficult and we need to have the skills to originate, approve and service more challenging credits. Most member business lending (MBL) departments I have been involved with generate more revenue per staff member, and even in difficult budgetary times, training is not an area that will benefit from cost cutting, especially in the volatile world of MBL,” Sumner said. The institutes provide the foundation for credit unions to become trusted financial partners for member businesses. Attendees will discover how to use tools and techniques to add value to existing business relationships and identify opportunities for new business, CUNA said. For more information, use the links.