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One click helps e-statement programs grow
HERNDON, Va. (6/17/09)--A new "One Click" e-statement enrollment program offered through DigitalMailer and available to clients and non-clients has three credit unions seeing results. Belvoir FCU, Fort Belvoir, Va., has offered e-statements for seven years, averaging about 125 new e-statements loaded per month. After initiating "One Click," the credit union loaded 472 new e-statements--4.5 times greater than normal. Subsequent months running the promotion showed significant growth in adoption, with a 5% growth rate. Hudson River Community CU, Glens Falls, N.Y., experienced a 20% growth in e-statement enrollments after its "One Click" promotion. In the first eight days, 339 members enrolled in e-statements, up significantly from its monthly average enrollment of 84 members. Palmetto Citizens FCU, Columbia, S.C., sent its "One Click" e-mail out to more than 6,000 members. The e-mails were delivered in less than two minutes and recorded a 33% open rate. After six days, roughly 697 members had clicked the "I Agree" button to enroll in e-statements. DigitalMail estimates that credit unions spend about $1 per paper statement they mail. Its "One Click" campaign provides the credit union with e-mail templates that can be customized. It sends the e-mails over its certified distribution system, which tracks and confirms delivery rates. The company said that e-statements are also more secure than delivering paper statements to unattended mailboxes.


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