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Online banking white papers start with stickiness
ST. PETERSBURG, Fla. (7/8/09)--Online banking is the “honey” of the financial services industry because it is one of the “stickiest” financial services available, according to PSCU Financial Services. PSCU Financial Services has launched a series of white papers explaining how credit unions can take advantage of online banking’s “stickiness.” The papers describe the elements of a successful online banking platform; its portability to online, voice, mobile and other channels; successful marketing tactics for targeted members; and how to use online banking to cross-sell other services. The first paper, “Banking on the Power of the Web,” is available on PSCU Financial Services’ website. The second white paper will discuss user profiles for e-banking customers and the importance of the mobile market. “Electronic banking should occupy a major role in every credit union’s business strategy,” said David J. Serlo, PSCU Financial Services president/CEO. “It delivers a compelling opportunity to grow membership and build loyalty while simultaneously controlling costs and expanding revenues.”
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