HONOLULU (4/15/09)--Risky business models that led to the failure of many national commercial banks and non-depository mortgage bankers have opened up an opportunity for credit unions to gain mortgage lending market share, according to a white paper from PCLender.com. The paper is “The Future of Mortgage Lending: Why the time is right for credit unions to increase market share and how they can effectively compete in the new marketplace.” It recommends that credit unions grow their share by exploiting their core advantages. The advantages include strong relationships with members, healthy balance sheets and an abundance of expertise, according to paper author Lionel Urban, PCLender.com president. The paper also addresses case studies from Patrion Mortgage and Hawaii State FCU, Honolulu. Both have grown their market share in mortgage lending through Web-based tools.