Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
PICU generates buzz at conference with new Platinum Card
COMMERCE, Calif. (11/28/07)--Printing Industries CU introduced a new Platinum MasterCard to its members during the Printing Industries of the West Conference in Hawaii. “Our new card was the talk of the conference,” said Rick Dockery, PICU president/CEO. “Since they’re all printers, they were impressed by how we used some tricks of the trade to create such a dynamic first impression.” PICU’s new MasterCard has the tagline: “Where CMYK makes green.” CMYK refers to the four colors in the printing process. The credit union handed out gift bags to each conference attendee with a reproduction of the new card imprinted with the cardholder’s name on the conference nametag, along with PICU coffee mugs, pens and note pads. The conference was a great place to introduce the card, Dockery said. “We literally put it in the hands of California’s leading printers. When we roll out our campaign to our entire membership, we hope the owners will say, ‘Oh, I saw that at the conference.’” The MasterCard is the first platinum benefit the credit union has introduced to its members. “This is something our members have wanted, and it gives them greater value than a similar bank product,” Dockery said. “And having a design that reflects what they do each day gives them pride when they use the card.” PICU, located near downtown Los Angeles, has $27.7 million in assets and serves employees of the graphic arts industry.


RSS print
News Now LiveWire
.@TheNCUA open board meeting starts at 10 a.m. ET tomorrow. It is board member J. Mark McWatters' first. Watch @NewsNowLiveWire
10 hours ago
.@CFPB is proposing to oversee larger nonbank auto finance companies for the first time at the federal level.
11 hours ago
.@CUNA's Bill Hampel moderates a discussion on the future of credit unions in the post-100 million member world. http://t.co/kcXykiRQVn
13 hours ago
#Breaking: QE likely to end next month, @federalreserve says #NewsNow #Market http://t.co/u7Fb5l5fwM
14 hours ago
.@Experian study confirms that building a credit history is beneficial to financial marginalized communities. 64M are "credit invisibles"
14 hours ago