ST. PETERSBURG, Fla. (5/20/09)--Tight credit and faltering banks have created an environment for credit unions to focus on the small-business market. To that end, PSCU Financial Services will develop a series of free white papers to define the opportunity presented by small businesses, and provide credit unions with the tools and guidance to address small businesses’ needs. The educational materials will be available on the company’s website, and are designed to support the entire credit union industry, not just the cooperative’s member-owners. “Given the current instability among larger financial institutions, credit unions represent a safe harbor for small businesses and a compelling alternative to traditional banks,” said David J. Serlo, president, PSCU Financial Services. “Credit unions benefit from this relationship since small businesses tend to thrive during recessions and require multiple financial services. Owners also tend to be very loyal to the primary financial institution that helped them grow their business.” The first paper, “The Small Business Opportunity,” describes small business owners as super consumers who seek multiple services for their personal and business finances--including credit and debit cards, online bill payment, checking, savings, 401K retirement plans and other services. The second paper will help credit unions create a customized program for small businesses that manages risk and includes measurement tools. PSCU Financial Services, based in St. Petersburg, Fla, is a credit union service organization that serves more than 1,300 financial institutions nationwide.