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PSCU online bill pay boosts subscribers use
ST. PETERSBURG, Fla. (9/29/08)--Credit unions enrolled in PSCU Financial Services’ Bill Pay Summer Beat the Heat sweepstakes added 24,100 subscribers and 74,000 incremental payments during the two-month promotion in June and July. There also was a 3.6% increase in subscribers making more than three payments per month. The sweepstakes offered a grand prize of $10,000, a $1,000 first prize, and an iPod NANO for five second-place winners. Each credit union was guaranteed one $100 winner. Each subscriber that made three online bill payments in a month was entered into the contest and received one entry for each payment made during the month. There were 2.3 million entries and prize winners were drawn randomly. Tami Maggio, Meriwest CU, San Jose, Calif., won the $10,000 prize. Other winners were from Stanford FCU, Palo Alto, Calif.; Red Canoe CU, Longview, Wash.; and Telhio CU, Columbus, Ohio. PSCU is a credit union service organization that serves 1,100 financial institutions nationwide.


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