MADISON, Wis. (7/25/08)--The Credit Union National Association’s (CUNA) first Personal Finance Institute Sept. 10-12 in Landsdowne, Va., will teach credit union professionals how to create “cradle to grave” financial education programs for staff, members and the community. “No talking heads. No stone tablets. No chance of nodding off,” said Jim Hanson, vice president of CUNA’s Center for Personal Finance. “The institute’s speakers, facilitators and program will enable attendees to start creating a plan to use financial literacy to attract new members and maximize business growth. Attendees also will help CUNA design a program to identify and recognize credit union financial literacy champions nationwide,” Hanson said. Speakers include:
* Stuart Sears, former member of the Neuro Research Team at New York’s Mt. Sinai/Elmhurst Hospital Center, who will explain how recent scientific findings about brain structure and function can help in the design of educational programs that change personal finance behavior; and * Angela Lyons, Ph.D., associate professor at the University of Illinois, who will explain how to incorporate measurement in financial literacy program design to ensure maximum success and return on investment of resources.
The institute is timely given the current economic status, according to Hanson. “Yes, businesses are hurting for sales and credit unions are hurting for revenue. But members are hurting, too, and on an even more basic level--they’re in danger of losing their jobs, their homes, their futures,” he said. “Financial literacy isn’t a nicety for the good times. It’s a fundamental survival skill. And the credit union that links educating members about personal finance with the credit union cooperative advantage will be rewarded with robust business growth that can weather the bad times and leverage the good. The institute’s strategic focus is to make that success possible for all participants,” he added.