Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Rhinelander chamber notes Park City CU's 'Buzz'
MERRILL, Wis. (1/29/14)--Park City CU last week was named the 2013 Rhinelander Professional and Industrial Business of the Year by the Rhinelander (Wis.) Chamber of Commerce. Among the reasons for the recognition was Park City CU's ability to reach the community through Buzz Points, a merchant-funded debit loyalty program that rewards members for shopping local.
 
"When they listed the reason for our nomination, they specifically mentioned Buzz Points and our cash mobs," said Melissa Wrycha, vice president of sales and marketing of the $142 million-asset credit union.
 
Buzz Points is a CUNA Strategic Services provider.
 
Buzz Points helps the Merrill, Wis.-based credit union coalesce its membership to form cash mobs and support local charities. Through its "Cash Mobs for a Cause," the credit union uses local advertising, radio and social media to invite local consumers to shop at a local merchant for two hours. For every consumer who visits the merchant, the credit union donates $1 to a local non-profit of the merchants choosing.
 
Credit union members who are participants in the free program earn points on their transactions that can be redeemed for local gift cards, cash cards and donations.
 
The merchants also give the Park City CU word-of-mouth advertising. "They're talking about us to their customers, telling them how much they appreciate that we bought into the Buzz Points program," Wrycha told News Now. "That's a real benefit, especially if they talk to customers who don't currently have a checking account or loan with us."
RSS print
News Now LiveWire
Economic activity slowed in June, according to the #Chicago Fed's national activity index, released today #Market http://t.co/1pN6peM8my
10 hours ago
Money burns a hole in workers' pockets after payday, despite best intentions via @WSJeconomy http://t.co/A9SNiUdf9v
11 hours ago
"SAR Stats," new from #FinCEN, focuses on #bitcoin. See #NewsNow http://t.co/vS7iTwY2SW
12 hours ago
.@CFPB now accepts consumer complaints on prepaid cards, debt settlement services, credit repair services, and pawn and title loans.
13 hours ago
.@WellsFargo to process transactions in order received, not high to low http://t.co/g0jWJoegoJ
13 hours ago