DES MOINES, Iowa (8/24/11)--The SHAZAM Network has created a dual-message personal identification number (PIN) product and plans to expands its support of the Europay-Mastercard-Visa (EMV) chip. The product will use a dual-message transaction with separate authorization and settlement messages for PIN-based transactions, a capability previously only available only on signature-based transactions. The support for both single and dual-message PIN products will allow SHAZAM debit cardholders to make PIN-based purchases at more online retailers. “Our financial institution participants understand the importance of increasing PIN debit transactions,” said Michael Hollinger, SHAZAM president/CEO. “SHAZAM will be enhancing PIN processing though support of EMV chip and PIN technology and the dual-message PIN system technology. This will give debit cardholders more options, more security, and overall, more reasons to choose their SHAZAM card over any in their wallet.” In addition to e-commerce, the dual-message PIN product can be used at brick-and-mortar merchants that accept signature debit transactions, such as restaurants, car rental companies and hotels. The solution provides the SHAZAM PIN debit brand as an alternative to lessen the cost and effort required by the Dodd-Frank Act for merchants and financial institutions, so they can integrate network routing alternatives allowed by the Federal Reserve Board’s final rules. Once the card transaction is made, SHAZAM’s processing system will track the number of completions to the original authorization to prevent the cardholder or merchant from posting more than the original approved authorization. The dual-message PIN transactions will be considered PIN transactions for routing purposes and will follow SHAZAM operating rules. Interchange rates for the dual-message transactions have not been set.