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Satmetrix to drive WesCorps loyalty program
FOSTER CITY, Calif. (6/5/08)--Western Corporate FCU (WesCorp) announced that Satmetrix, a provider of customer loyalty solutions and co-developer of Net Promoter, will head WesCorp’s loyalty program. Satmetrix will design a program for WesCorp that combines its on-demand technology with Net Promoter best practices. It allows WesCorp to collect member feedback at each customer touch point, identify and evaluate operational and strategic drivers of loyalty, and prioritize how resources are allocated to improve performance. Real-time data will be distributed to account managers with action plans and tools. “WesCorp will be able to better understand and respond to its members’ needs, improve the member experience, and boost member retention and growth,” said Richard Owen, Satmetrix president/CEO.


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