GRAND RAPIDS, Mich. (3/2/11)--Xtend Inc., a multi-owned credit union service organization (CUSO), reported that its Member Reach service delivered a record three million e-mail and online banking messages to credit union members during 2010. "We had an idea that our credit union partners would embrace the value of our electronic member communication service, but its popularity has continued to exceed our expectations," said Julie Gessner, manager of communication services for the Grand Rapids, Mich.-based CUSO. "2010 was a huge year for us and our biggest by far. During the year we helped several dozen partners drive their Reg E opt-in programs, rolled out our new e-Info feature, and saw a double digit increase in our overall client base.2011 is also off to a fast start," Gessner added. Currently 56 credit unions engage Member Reach to deliver regular e-communications on their behalf. More than two dozen others have employed the service for custom projects.