DES MOINES, Iowa (1/28/11)--Shazam electronic funds networks has made a strategic investment in the payment authentication company Adaptive Payments, which has developed technology that uses mobile or landline phones to help verify Internet personal identification number transactions conducted at participating websites. In September, Shazam and Adaptive Payments partnered to provide Internet PIN debit processing and gateway services for financial institutions nationwide. Shazam and Adaptive Payments also are working together on a person-to-person payments solution, using mobile technology in real time (Payments Source Jan 25). Ft. Lauderdale. Fla.-based Adaptive’s technology is developing a person-to-person smartphone application Shazam would offer to its partner financial institutions. Adaptive also is working with funds-transfer companies on a similar service, according to Ralph Bianco, chief operating officer. Adaptive uses what it calls a five-factor authentication process that combines cardholder information and transaction data with the PIN consumers use at the point of sale or at ATMs. The technology also validates a consumers Internet protocol address and phone number used in the transaction.