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Shoreline offers customizable card program for CUs
LONDON (6/17/10)--Shoreline Business Solutions’ credit union clients now have access to a customizable card program, Make-It-Mine, through a partnership with Severside Group, a global technology provider. Make-It-Mine allows credit unions to launch an online card customization program with a Card Competition application and built-in voting mechanism. Cardholders can use the mechanism to send finished card designs to friends and family and ask them to vote for their designs. The tool will help create more revenue-generating opportunities for credit unions, according to Richard Anderson, president/CEO, Shoreline Business solutions. “In an environment where government regulation is limiting revenue opportunities for financial institutions, it’s now more important than ever for institutions to attract and retain profitable customers,” Anderson said. Make-It-Mine has a reporting tool for real-time analysis of the card program’s performance. It also works with all major processors, and financial institutions can configure the platform to represent their brand, identity and specific card program, the companies said in a release. Severside Group is headquartered in London. Shoreline Business Solutions is a Rhode Island-based personalization bureau.


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