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Smart Financial CU increases PIN revenue by 8
FARMERS BRANCH, Texas (11/18/09)--Smart Financial CU of Houston announced that it has experienced an average increase of 8% per month in personal identification number (PIN) point-of-sale revenue. The uptick is due to Smart Financial CU’s recent streamlining of debit card processing onto a single network. The credit union partnered with TNB Card Services in April to manage the card operation, and experienced a 10% increase in revenue (LoneStar Leaguer Nov. 17). “Having two processors to manage basically the same card account was very inefficient,” said Corbin Wilson, vice president of electronic service delivery for Smart Financial CU. “Because the networks didn’t talk to each other, we were duplicating work, which was completely unproductive. We saw that consolidating the processing under one roof could eliminate dual entry of card data and simplify the entire process.” “In addition to increased revenue and improved processing efficiencies, by consolidating our debit processing with TNB we were able to increase card security for PIN-based transactions by adding card verification value codes and fraud detection,” she added. “These are features we didn’t have with our former PIN debit processor.” Other benefits of the conversion include the ability to add debit cards at the branch level and viewing transaction data in real time. The quicker posting of transaction data helps cardholders better manage their accounts, TNB said.


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